Greif-Velox strengthens its presence on the Asian market - Illies as new sales representative of GREIF-VELOX

Greif-Velox is continuing on its internationalization course: The packaging machine manufacturer is now cooperating with the Hamburg-based sales and project partner ILLIES, which specializes in marketing high-quality machines and systems in Asia. Greif-Velox is thus further expanding its potential in the growth markets of Japan, Thailand and South Korea in particular.

Access to the customer on site

"With ILLIES, we have found a partner that perfectly complements Greif-Velox's expertise on the Asian market," says Sebastian Pohl, Director Sales at Greif-Velox. "With its cultural understanding, ILLIES has the right access to the local customer - Greif-Velox has the innovative machine technology and application know-how that is in demand on the market."

According to figures from the German Engineering Federation (VDMA), the number of packaging machine exports to Asia rose by around 16% in 2019 due to growing demand. After a dip due to the pandemic in the following year, the trend is now rising again.

Interface to the Asian markets

As the global market leader for bagging systems for ultra-light powders such as carbon black and silica, Greif-Velox has a real specialist at its side in the form of ILLIES when it comes to addressing its target groups: now in its fifth generation, the Hamburg-based company forms the interface between the world's leading technology companies in the processing industry and the Asian markets. "Listening, finding ways and building bridges - that is our task, which we are very happy to take on for Greif-Velox in Japan, Thailand and South Korea," says Managing Partner C. Michael Illies.

With 13 branches in Asia, ILLIES has a broad base and also offers a comprehensive after-sales service structure.

"We are delighted with the positive feedback from the potential customers we have already addressed on site," says Sebastian Pohl. "We know that the key to success is to be close to the customer with sales and service."

About C. ILLIES & Co. GmbH & Co. KG

ILLIES (C. ILLIES & Co. GmbH & Co. KG, was founded in Japan in 1859 and is one of the pioneers in the German East Asia trade in industrial machinery and equipment. ILLIES has an extensive network of 13 locations in East Asia, an inherent understanding of the cultures, and many years of experience in various industries. With well-trained, English-speaking staff, ILLIES bundles technical sales, the implementation of turnkey plant projects and after-sales service under one roof. We are on site.

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